All the legal information governing your use of the Quad Marrakech website and booking services, operated by Bab Morocco.

Effective Date: 16 April 2025

Welcome to the official website of Quad Marrakech, a tourism product of Bab Morocco, based in Marrakech, Morocco. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or book one of our experiences. By accessing or using this website, you agree to the terms described in this policy. We encourage you to read this document carefully so that you fully understand how your information is handled and what rights you hold as a user of our platform.

WHO WE ARE

Quad Marrakech is a tourism product of Bab Morocco, a company proudly based in Marrakech, Morocco, specialising in authentic desert experiences since 2012. Our activities include quad biking, buggy rides, camel treks, and Agafay desert dinner shows, all delivered by certified local guides with a deep knowledge of the Moroccan landscape and culture. As the operator of this website and the associated booking services, Bab Morocco is fully responsible for the collection and use of your personal data. You may contact us at any time regarding privacy matters :

— Email : [email protected]
— Phone & WhatsApp : +212 6 68 71 70 52
— Address : Av. My Hassan Rés. SIBAM 2, Marrakech, Morocco

INFORMATION WE COLLECT

We collect personal data only when strictly necessary to deliver and improve our services. This includes information you provide directly when making a booking or contacting us, as well as certain technical data collected automatically when you browse our website.

— Full name and email address
— Phone number, including WhatsApp contact
— Number of participants and hotel or pickup location
— Special requests or accessibility needs related to your booking
— Selected experiences, packages, preferred date and time of activity
— Payment method — processed exclusively via Stripe or PayPal (we never store card numbers)
— IP address, browser type, device information, and usage data via cookies, Google Analytics, and Facebook Pixel

HOW WE USE YOUR DATA

Your personal data is collected and used exclusively for legitimate purposes directly related to the services we provide. We do not use your information for any purpose beyond what is described in this policy.

— To process and confirm your bookings
— To respond to enquiries and customer service requests
— To organise hotel pickups and transfers where applicable
— To send important updates related to your upcoming experience
— To improve our website, services, and overall user experience
— To share exclusive offers and promotions — only with your explicit prior consent

LEGAL BASIS FOR PROCESSING

We process your personal data on clearly defined legal grounds in accordance with applicable data protection law. At no point do we process your data beyond the scope of these legal grounds.

— Consent — freely given when you submit a booking or contact form
— Contractual necessity — required to fulfil our service obligations to you
— Legitimate interest — to maintain a secure, high-quality booking experience

SHARING YOUR DATA

We do not sell, rent, or trade your personal data under any circumstances whatsoever. In limited and clearly defined situations, your data may be shared strictly on a need-to-know basis with trusted third parties, always under confidentiality agreements and only when absolutely necessary.

— Our internal staff and certified local guides responsible for delivering your experience
— Third-party payment processors (Stripe, PayPal) under strict industry-standard security protocols
— Website maintenance or marketing partners — only when necessary and under confidentiality agreements

DATA RETENTION

We retain your personal data for a period of up to 12 months following your experience with Quad Marrakech, in order to support our operational and customer service needs. In certain circumstances, data may be retained for a longer period where this is required by Moroccan law — for example for accounting, tax reporting, or dispute resolution. Outside of these circumstances, your data will not be kept beyond what is reasonably necessary.

— Retention period : up to 12 months after your experience
— Extended retention only when required by Moroccan law
— You may request permanent deletion at any time by writing to [email protected]

COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and deliver content relevant to your interests. You may disable or manage cookies at any time through your browser settings, though doing so may impact certain features of our website.

— Essential cookies — required for core site functionality including the booking system
— Analytics cookies — to understand visitor behaviour via Google Analytics
— Marketing cookies — from Facebook Pixel, used for targeted advertising campaigns

YOUR RIGHTS

Under applicable data protection law, including the GDPR where relevant, you hold a number of important rights with regard to your personal data. To exercise any of these rights, please contact us at [email protected] and we will respond without undue delay.

— Access — request a copy of the personal data we hold about you
— Rectification — correct any inaccurate or outdated information
— Erasure — request the permanent deletion of your data
— Withdrawal of consent — at any time, without affecting prior processing
— Objection or restriction — limit specific types of data processing

DATA SECURITY

We take the security of your personal data very seriously and implement rigorous technical and organisational measures to protect it against unauthorised access, loss, or misuse. While we take every reasonable precaution, no digital system can be guaranteed 100% secure. By using our services, you acknowledge this inherent risk.

— SSL encryption across all pages of our website
— Secure third-party payment gateways (Stripe and PayPal)
— Strict internal access controls limiting who can view sensitive data
— Regular software updates, system monitoring, and data backups

EXTERNAL LINKS

Our website may from time to time contain links to third-party websites and Online Travel Agencies such as Viator or Airbnb. These links are provided for your convenience and do not imply any endorsement of those platforms. Quad Marrakech and Bab Morocco are not responsible for the privacy policies or data practices of any external websites. We strongly encourage you to review their respective privacy policies before submitting any personal data.

CONTACT

If you have any questions, requests, or concerns regarding this Privacy Policy or the handling of your personal data, our team is available to assist you and will respond to all enquiries as promptly as possible.